Business Essay Example for Free

Business EssayConvenience mesh marketing enables you to be string out for business around the clock without worrying about store go-ahead hours or overtime payments for staff. Offering your products on the Internet is also convenient for customers. They croupe browse your online store at any time and place orders when it is convenient for them.Reach By marketing on the Internet, you can overcome barriers of distance. You can shop goods in any part of the country without setting up local anaesthetic outlets, widening your target market. You can also build an export business without opening a network of distributors in different countries. However, if you want to sell internationally, you should use localization services to ensure that your products are suitable for local markets and comply with local business regulations. Localization services include translation and product modification to reflect local market differences.Cost Marketing products on the Internet be less th an marketing them through a physical retail outlet. You do not have the recurring costs of property rental and maintenance. You do not have to purchase stock for display in a store. You can order stock in line with demand, keeping your inventory costs low.Personalization Internet marketing enables you to personalize offers to customers by building a profile of their purchasing history and preferences. By tracking the web pages and product information that prospects visit, you can possess targeted offers that reflect their interests. The information available from tracking website visits also provides data for planning cross-selling campaigns so that you can increase the value of gross sales by customer.Relationships The Internet provides an heavy platform for building relationships with customers and increasing customer retention levels. When a customer has purchased a product from your online store, you can begin the relationship by sending a follow-up email to confirm the trans action and thank the customer. Emailing customers regularly with special, personalized offers helps to maintain the relationship. You can also invite customers to submit product reviews on your website, serving to build a sense of community.Social Internet marketing enables you to take advantage of the growing importance of social media. An article on the Harvard Business nurture Executive Education website highlighted the link between social networking and online revenue growth. According to the article, a group of consumers that responded most strongly to the influence of social networks generated increased sales of around 5 percent. You can take advantage of this type of influence by incorporating social networking tools in your Internet marketing campaigns.