Amazon Essay Example | Topics and Well Written Essays - 1750 words

virago - Essay ExampleAmazon remains focused on providing convenience and excellence in customer service, much of which is promoted with the assistance of technologies. The companys internal culture is aligned to respond and adapt to changing trade conditions, giving the bank line a significant competitive emolument over other rivals. 2. The features of Amazons strategy Amazon is a leader in understanding its target market characteristics and then adjusting the organisational culture, products and services, and marketing strategies to appeal to these known characteristics. Amazon has identified three market segments that the business will service, including consumer customers, seller customers, and developer customers. It is a very customer-centric organisational model that seeks, primarily, growth as an objective. Amazon accomplishes this by establishing a pricing structure under a price leaders strategy, offering a vast assortment of merchandise, and injecting convenience into t he business model (Stockport 2010). The business vision to be the most consumer-centric business in its industry reflects how Amazon continues to develop strategies, some(prenominal) corporate-level and business-level, to escort that it fulfils these promises for focus on providing value to its many diverse markets. One method of promoting this value and convenience is the recent program entitled Frustration-Free Packaging, which was designed to ensure consumers could easily remove their products from Amazons packaging. Cloud computing, additionally, provides its developer customers with low-cost IT services and the ability to outsource many business functions for further cost-savings. The continual development of unfermented services, such as the MP3 Music Store, IMDb.com allowing for television program viewing, and launch of the Office Supplies Store in 2008, illustrates the constant evolution of the business model that caters to a extensive variety of target markets with vary ing needs. Innovation, as compared to competition, is what makes this business model difficult to replicate by rivals and secures the promises of being consumer-centric that makes up the foundation of corporate strategy. 3. Analysis of Amazons internal environment Amazons CEO, Jeff Bezos, is a firm believer in corporate frugality. In the companys headquarters, this thrift is discernible with employee desks that have been recycled from doors, at an estimated cost of $130 USD and monitors that rest on telephone books to avoid the high costs of stands (University of Graz 2013). Amazon maintains very powerful competitive advantage as it relates to human capital, having established a firm set of values and a shared vision that allows for decentralised business function for better teamwork and social relationship development. In order to develop the appropriate service culture necessary for Amazon to achieve its mission of consumer-centrism, the organisation must have leadership that is visionary, one that establishes and iterates mission and vision, and inspire others through positive and ethical leadership traits (Fairholm 2009). Figure 1 Internal Competency Framework Success factors for internal susceptibility Figure 1 illustrates the six competencies of the internal organisational culture at Amazon that contribute to fulfilment of the customer-centric mission and vision. The decentralised structure provides employees with opportunities to engage socially and professionally to establish a team culture that is flexible and where knowledge transfer is part of the organisational model with tacit and explicit knowledge holders in multiple divisions of the business model. Coupled with a cultural attitude for reducing overhead (the Amazon frugality culture), the business is able to devote more resources